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Marketing fashion

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Marketing and fashion branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry supply chain and an understanding of its importance and role is essential for those planning a career in fashion.
Marketing fashion is a practical guide to the fundamental principles of marketing and branding. The book explains key theoretical concepts, illustrating how the are applied in practice within the global fashion and retail industry. Using examples and case studies drawn from a broad range of fashion, textile and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exiting marketing and branding campaigns. The book is designed to appeal to fashion students as well as those contemplating a career within the fashion industry.

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Ketersediaan

110140

646.3 POS m

My Library

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

646.3 POS m

Penerbit

China : Laurence Kings., 2011

Deskripsi Fisik

224 hlm, 23 cm

Bahasa

English

ISBN/ISSN

9.78186E+12

Klasifikasi

646.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Cet. 1

Subjek

Marketing fashion
tata busana

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

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