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Understanding Marketing

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The main objective of this text is to offer a user friendly approach to marketing for readers who have little prior knowledge of the subject. Having explained and justified the importance of marketing in the first two chapters, the book focuses on marketing research techniques before examining the targeting, segmentation and positioning of markets. It then discusses various aspects of the marketing mix, including pricing, distribution, advertising and sales promotion, personal selling and public relations. Other areas include international marketing and service marketing, thus providing a clear and comprehensive introduction to the subject.

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Ketersediaan

070120

658.8 DAV u

My Library

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

658.8 DAV u

Penerbit

London : Prentice Hall., 2002

Deskripsi Fisik

viii, 392 hlm.; ilus.: 23 cm

Bahasa

English

ISBN/ISSN

0134904672

Klasifikasi

658.8

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Marketing

Info Detail Spesifik

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Pernyataan Tanggungjawab

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