Electronic Resource

Consumer Psychology : A Study Guide to Qualitative Research Methods

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This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.
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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

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Penerbit

: Verlag Barbara Budrich., 2016

Deskripsi Fisik

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Bahasa

English

ISBN/ISSN

9783847408918

Klasifikasi

NONE

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Behavioural economics

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

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